Whether you're creating a list of potential leads from scratch or adding value to an existing list Psychegraphics can help.

Online list building and lead generation is moving away from being a traditional quantity based medium, as there is more focus from advertisers on quality. And as quality becomes more of a competitive differentiator for the lead providers, the importance of generating high quality leads is increasing.

For advertisers, lead quality directly relates to the Return on Investment they can achieve from their campaign, so lead providers will be judged on the quality of lead they can generate. Lead quality also depends on how the leads are going to be processed.

The challenge is to upset the general rule that 20% of customers create up to 80% of revenues for a typical company. Psychegraphics can help you to assist advertisers in growing that 20% figure, making a bigger contribution to company revenue if people are targeted more effectively.

In gathering leads the Psychegraphics widget and report allows you to instantly incentivise and reward visitors for registering by giving them something unique and personal. Plus;

-The user is providing a proactive registration.

-The topic of the widget report and the widget's location can provide additional demographic and interest information, e.g. a dating related widget

-You can include additional questions in the registration form to glean more indepth or topic specific data at the same time

-The user's natural preferences and motivations are tagged to their details.

-You can integrate all the data gathered simply and easily in a single CSV file.

From industry statistics including psychometric information increases the value of a lead by approximately 75%. Imagine being able to charge 75% more for your leads!

And don't forget, enhancing an existing database is equally as simple with the Psychegraphics power widget. Ask us and we'll tell you how we built our own list of
over 1.2 million registered users.

When a contact's information also includes their Psychegraphics profile advertisers immediately know how they should communicate with the contact to increase potential conversion/buy in.

Psychegraphics offers a simple training course for marketing creatives to be able to prepare marketing materials that hit the right buttons. The course includes training on motivations such as; level of formality, risk aversion, enthusiasm, security, facts - a few or many, concerns over self image, the views of others, etc.

It's the best brief a designer or copywriter will ever have.

Psychegraphics delivers training in-house or online and operates a generous referral programme so introduce us to your advertising clients and generate revenue too.