As a service Psychegraphics needs to delight Publishers, Advertisers and Consumers, much the same as you the Ad network manager. Whether your model is revenue share or arbitrage the best way for you to increase your revenue is to make the ads more effective and make advertisers and publishers want to work with your network before any others.

Psychegraphics help you in this:

Publisher benefits in using the system include;

- Publishers know more about their traffic and can predict behaviour enabling you to target your advertisers' ads more effectively and increasing their ROI.

- Publishers can also design their sites more effectively based on the extra psychological information gathered on their visitors.

- From the point that the user completes the questionnaire and receives their report they can be presented with personality centric communications and ads from your clients and publishers throughout the web site. This information can also be carried with the user to other web sites by ‘cookie’, which they can turn on or off. Plus, the same user name and login can be used on any Psychegraphics widget located anywhere on the web.

- Publishers get a higher click through rate because people are initially more likely to click for a free personality report than on an advert. Higher click through rates increases the value of the advertising ‘real estate’ publishers (and you) get paid more for the space than at present.

- Publishers also don't lose all those valuable contact details from visitors just passing through. Using the widget they can gather this data easily by incentivising and rewarding traffic to give up their details willingly.

- The Power Widget provides visitors with relevant, unique content, keeping users engaged (stickiness), getting visitors to virally spread the word plus visitors never leave the host site during the data harvesting process.

By using Psychegraphics advertisers can gain the following benefits;

- Advertisers get to know more about the site’s they want to advertise on and the behaviour and buying motivations of its traffic, enabling them to design and target their campaigns and ads more effectively.The widget report supplied to consumers can be customised by choosing from a library of existing personality topics or working with Psychegraphics to create their own to suit their brand and offering.

- Each personality report can also be peppered with information about an advertiser’s product, special offers and calls to action.

- Advertisers can have several tailor made adverts and sales messages prepared, which are "in tune" with each consumer’s personality profile - increasing the click through and sales conversion rates by giving the consumer more of what they really want.

- Being able to accurately identify the predominant psychometric profile of a company’s customer base could impact on a company’s branding, product development and strategic positioning decisions, particularly for those keen to maintain customer loyalty and retention.

As the intermediary between all these audiences you can drive up the value of your advertisers' returns on investment and your and the publishers' revenues, while at the same time giving the consumer just what they want. It's a real win x 4 situation. Targeting advertising messages to precisely the right audience is the simple with Psychegraphics, take advantage of it to increase your effectiveness and revenue.

And most importantly Psychegraphics operates without any data protection or privacy issues. It is very simple and inexpensive to use. It requires absolutely no behavioural tracking of an individual’s browsing history or activities to work and can be turned ‘off’ or ‘on’ under the control of the individual simply by not completing a Power Widget report on a web site hosting it.