Psychegraphics

Psychegraphics specialises in providing businesses with the most accurate psychometric (or personality) profiling, capture and analysis system available on the internet.  The product specialism is the Power Widget which enables businesses to acquire an additional layer of profiling on their prospect and client data to drive personality centric communication.

It is the individual’s unique preferences and behaviour that impacts the greatest on their decision making process.  People are hugely curious about their own personality and Psychegraphics enable marketers to harness these preferences.  Being able to provide personality centric adverts to suit the individual viewer’s natural preference can boost sales conversion dramatically.

Psychegraphics uses a fast, easy questionnaire to specifically measure personality.  This unique personality test took three years to develop and consists of only five, four part questions that can be completed in less than four minutes. Designed exclusively for personality-centric psychometric testing on the web

Psychegraphics is a division of the Application Development business, PeopleMaps (http://www.peoplemaps.co.uk) which creates and delivers profiling applications.

Psychegraphics is a member of the UK Internet Advertising Bureau (IAB), the trade association for online advertising.