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* Psychegraphics An Introduction

‘Psychegraphics supplies the fastest and most accurate psychometric (or personality) profiling capture and analysis system available on the internet. With the focus on ….’ – download pdf

* Psychegraphics and Online Behavioural Targeting - Article

‘Online behavioural advertising seeks to bridge the gap between advertisers and consumers by predicting what and when consumers want to buy and delivering it to them. Simple enough idea yet regularly fraught with controversy and still a relatively crude way of second guessing the customer. What behavioural targeting has not been able to do until now is to capture what makes an individual ‘tick’, identifying that which influences all their purchasing decisions, also known as their personality…..’ - download pdf

* The Demographic of One – White paper

‘As the mass media continues to fragment so the traditional approaches to predicting customer behaviours are becoming obsolete. With communications channels now becoming customised and tailored to suit individual, rather than group, interests, the days of current demographic profiling methods are numbered. With the emergence of what is effectively the Demographic Of One, the near-future will be dominated by the emergent techniques of psychegraphics….’ – download pdf