Case Studies

Ciao Surveys

Objective – To attract significant dormant section of member database back into the membership site to complete market surveys which Ciao resells to major organisations.

Tactic – Emailed inactive members to tell them that there was a free psychometric report available in the membership area. Two widgets were used consecutively, one on careers and another on personal relationships. To date these widgets have attracted over 40,000 users back into the Ciao membership area.

Client quote – “I wanted to add a personality test to our site for our members and I was lucky enough to find Psychegraphics. Their Power Widget is easily customisable and we had it own-branded to make it viable for us. Psychegraphics were extremely flexible and helpful on this. Uptake on the test from members was tremendous, boosting logins by around 60% when the test went live. I think Psychegraphics’ understanding of what I want to achieve in business terms is great,” Sarah Wilkin, Global Panel Manager, Ciao Surveys

Soulmate Mentors

Objective – With a new web site under construction, global consultant on online dating Yvonne Rice wanted a way of capturing traffic to the site holding page, as well as the home page when it launches.

Tactic - Inclusion of ‘dating’ widget added to holding page, which not only captured contact details of visitors who used it but became the initial part of the new site’s registration process for membership as data from widget was fed directly into the Soulmate Mentors database. The widget supplied 137 new contacts for membership from an ‘under construction’ holding page in one month.

Client quote – “Psychegraphics delivered the perfect personality test for my audience – all wrapped in a beautiful widget made just for me. My audience loved it – the results were staggering – every person rated it 5 stars! That is amazing – I have seen many personality tests in my career as a global specialist in the singles market and I already know just how powerful and accurate this one is, and this is why it has my 100% seal of approval,” Yvonne Rice, Soulmate Mentors.